Elevator Digital Signage: Redefining the Path from Awareness to ROI
- Thomas Meyer
- Sep 1
- 2 min read
For years, elevator screens were seen as branding tools - catching attention in short, captive moments. But the role of digital signage in elevators has evolved. Today, it is one of the most effective and measurable media channels in the public space.
By integrating QR-code vouchers, elevator screens now bridge the full journey from awareness to action. What was once a passive medium is now an interactive platform - delivering hyper-local relevance, driving measurable engagement, and giving advertisers unprecedented end-to-end transparency of campaign performance (from impressions → scans → redemptions → ROI).
Why it works?
Captive & repetitive exposure: Elevators create short, distraction-free moments where passengers naturally focus on the screen. With multiple daily rides, this repetition builds strong brand recall and message retention.
Contextual & hyper-local relevance: Messages can be tailored to time of day, tenant profile, or building type—reaching people exactly where they live, work, or stay. Adding real-time context (such as elevator direction, weather, or events) further increases impact. For example, a coffee shop in the lobby could promote its morning special only when the elevator is going down, maximizing the chance of impulse purchases.
From awareness to measurable action: By integrating QR-code vouchers, campaigns transform from simple exposure into trackable engagement and redemption. Every step -from impressions to scans to redemptions - can be measured, ensuring full ROI transparency.
Smart & Secure Voucher Management with elevator.tv
With elevator.tv’s platform, vouchers are generated instantly - easy to set up, secure to distribute. Each voucher can be uniquely defined and safeguarded with rules on total availability, per-user limits, and validity periods (both overall and after distribution).
For both customers and shop owners, the process is completely frictionless: no hardware, no apps, no complications. Customers redeem offers by simply scanning a QR code with their phone, while shop owners validate and track vouchers directly on their mobile devices- without any investment in terminals or additional systems.
Key advantages:
No infrastructure investment – works out-of-the-box, no devices or apps required.
Simplicity at its core – intuitive web interface to issue, redeem, and analyze voucher performance.
Secure by design – unique, traceable vouchers prevent misuse and protect campaign integrity.
Real-time campaign updates – launch or adjust offers instantly, without printing costs.
Elevators are already part of people’s daily routines. With vouchers, they transform into a measurable, cost-effective sales channel for local shops.
