Introducing Context based Content

Traditional digital signage systems typically operate on static or dynamic playlists, where content is scheduled based on time or location. But is that truly the best we can do? Absolutely not — there's significant potential to enhance the relevance and impact of digital displays by making them context-aware. Let’s explore a few illustrative use cases:

Elevator Displays in Subway Stations (and Office Buildings):

Imagine you're in an elevator ascending from the subway platform to street level. Displaying real-time arrival times of connecting buses can be a game-changing feature, helping commuters plan their next step. However, if you're descending to catch the subway, such information becomes irrelevant. A similar logic applies in office buildings: when arriving at work in the morning, bus departure times aren’t useful — but after work, that same information becomes highly valuable, helping employees decide whether they need to rush or if they have time to relax.

Hotel Environments:

Weather conditions can significantly affect the relevance of displayed content. For example, promoting a rooftop bar during a thunderstorm is not just ineffective — it’s counterproductive, especially if the venue is closed due to the weather. A smarter system would adapt, only promoting the rooftop bar when the weather is clear. Similarly, promotions can vary not just by time of day, but also by real-time factors such as temperature, humidity, or precipitation.

These are just some use-cases that become now easily done with our easy-to-use content management system. (Available from APK96). Contact us for free upgrades.